Who'll Win the Ratings War -- ESPN or Turner?

The two networks will go head-to-head in the fall. Looking at out of work coaches. Bruins happy with their net-minders.

Ratings are the lifeblood of television.

If the numbers are good; the program thrives. 

If the numbers are bad, the program dies.

That's the nature of the business and it comes to mind now that the NHL's respective new networks gear up for the 2021-2022 season. 

Let's start with ESPN, an outfit that will be starring Hall of Famers Mark Messier and Chris Che…